While everyone obsessed over the iPod, I stanned the Zune

The iPod turns 20 this year. That device changed tech as we know it, starting Apple’s resurgence and eventual dominance of the tech industry. But while everyone reminisces about grinding their thumb joints to a powder swirling around the click wheel, I’m looking back fondly at Microsoft’s superior competitor. I am, of course, talking about the Zune. Okay, I might not be able to objectively argue that the Zune was better than the iPod, but Idothink it holds up better in 2021....

6 min · 1114 words · Dana Jones

Whip it good: How Miracle Whip uses social media to embrace polarization

Love us, or hate us? That’s the message that Kraft Food’s Miracle Whip has been asking consumers since the “Are you Miracle Whip?” campaign launched this past February. Initially debuted during a commercial break from “American Idol,” the Miracle Whip campaign features a wide variety of celebs giving a thumbs up/thumbs down reaction to the mayonnaise-esque condiment, and encouraging others to do the same via social media channels, primarilyYouTube,FacebookandTwitter. Major network television spots with social media tie-ins aren’t the newest offering on the block, however the method in which Kraft is choosing to leverage them is....

5 min · 913 words · Michael Gray

White Bear Yard launches $60m investment fund for early stage European startups

The partners behind London’sWhite Bear Yardare launching a major new investment fund aimed early stage European startups. The $60m Passion Capital fund will invest in fifty startups over the next five years, providing seed funding of between £150 and £200k at a time. However, the partners say that they may go as low as £15,000 to £50,000 and higher than £200,000 depending on the situation. Focusing on the UK and Europe, Stefan Glaenzer, Eileen Burbidge and Robert Dighero will be looking for ambitious entrepreneurs with potentially disruptive ideas in the Internet and mobile sectors....

4 min · 697 words · Sharon Davidson

White iPhone 4 launch brings huge lines, hungry scalpers in Hong Kong

As the world dateline passes slowly into tomorrow, we’re seeing reports that people are lining up in droves to buy the white iPhone 4 in Hong Kong. According to areportby M.I.C. Gadget, eager owners and scalpers swelled the ranks of those waiting to snatch up the new shade. Apparently the fact that grey market iPhone dealers are buying sealed 16GB white iPhones for $900 US (about HK $7,000) drove many scalpers to wait out in the hot summer night for their chance to scoop up some to resell....

2 min · 347 words · Kathleen Daniels

White iPhone 4 Now available for order on 3 UK, delivers on April 20th [Updated]

The mythical white iPhone 4 is nowavailable for orderon the 3 UK store. The phone is available for the standard subsidized price of £159 for the 32GB version.Update below. The white iPhone 4 has been a topic of hot discussion as rumors of a late April release have been swirling around the net. This is the first time we’ve seen an official carrier officially offering the white model of the iPhone 4 for order....

2 min · 292 words · Angela Moore
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