Why being a ‘Swiss army knife’ hurts your business

Boris is the wise ol’ founder of TNW who writes a weekly column on everything about being anentrepreneurin tech — from managing stress to embracing awkwardness. You can get his musings straight to your inbox bysigning up for his newsletter! When I bought my first house, I wanted to make some home improvements and needed tools. While I was mostly looking for a drill, I was amazed when I happened upon a great deal at the hardware store....

3 min · 502 words · Mr. Kenneth Harvey

Why Berlin is home to a new generation of beautiful apps

When I visited the German capital city of Berlin this week, I took the opportunity to meet as many tech startup entrepreneurs as I possibly could. As they showed me the apps they’d developed, one theme ran through all of them – they were all good-looking, and many of them were world-classgorgeous. Sure, designers from across Europe create very attractive apps, but in many cases they lack that extra sheen and attention to detail that helps make apps from Silicon Valley look that little bit ‘better’, even if functionally there may not be much difference, regardless of where the app was made....

7 min · 1367 words · David West

Why Books Will Probably Never Die

With all the talk about theFuture of Mediagoing on at TNW, I’ve decided to take a step back and look at the past of media — printed books. Articles claiming the “death of printed books” are everywhere and although there are valid points made, I’m not entirely sold on the whole idea. While smartphones and tablets have quickly been chipping away the market share and overall significance of printed books, I don’t think it’s time to write an epitaph for it just yet....

4 min · 848 words · Calvin Rodriguez

Why brands ignore mobile social media at their peril

The first day of Mobile World Congress in Barcelona has passed. With hundreds of new devices launching, operating systems getting face lifts and apps everywhere – it’s hard to break through the noise and dig deep to what any of these announcements actually mean for businesses and marketers. That said, it’s time to break down that barrier and focus in on what some of this week’s top trends mean for brands and their marketing strategy, starting with social mobile integration....

3 min · 618 words · Amber Livingston

Why Brazilian cyber cafés still matter

Almost half of of all Internet access in Brazil take place in cyber cafés, based onfigurespublished in 2010 by the Center of Studies on Information and Communication Technologies (CETIC). The proportion is slightly lower than in previous years, due to the democratization of Internet access from home, but it’s still relatively high: cyber cafés play a crucial role in Brazil, especially for the poorer communities. The democratization of the Internet in Brazil Cyber cafés in Brazil are called ‘LAN Houses’ (LAN meaning ‘Local Access Network’)....

6 min · 1116 words · Dawn Ellis
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