Why did a famous economist publish an ebook and forgo a print edition?

It’s difficult to pinpoint the first commercially-successful ebook, but many would give a nod to Stephen King’s novella Riding the Bullet. Released exclusively online in March 2000, it was purchased for $2.50 by 400,000 King fans in the first 24 hours, jamming the servers of one of the vendors providing it. It would go on to garner over half a million downloads and bring in $500,000 in revenue. “eBooks are here to stay,” one industry websitesaid....

5 min · 1008 words · Sandy Wilson

Why did Apple change the camera position on the iPhone 13?

Aesthetically,the iPhone 13is similar to last year’s model — apart from one key element: the camera placement. The iPhone 12 had vertically stacked lenses. On the iPhone 13, these are now diagonal. So, here’s the question we’re going to answer today:why? In my mind, there are two key reasons Apple has changed the iPhone 13 lens placement — and you can split these into technical and marketing. The technical reason for the diagonal camera layout on the iPhone 13 I’m beginning with this because I believe it’s the biggest reason for the design change....

4 min · 662 words · Bethany Olson

Why did Apple just pre-announce iCloud?

Apple hasannouncedthat the WWDC conference keynote will be delivered by CEO Steve Jobs and a ‘team of executives’. At the keynote, Jobs will be detailing Apple’s plans for Mac OS X Lion, the iOS 5 update to iPhone, iPad and iPod software and their new suite of cloud services, iCloud. This is the first time in recent memory that Apple has not only detailed exactly what will be discussed in the keynote address but it is the first timeever(that we can remember) that they have actually made the announcement of a new product right in the body of the keynote press-release....

4 min · 771 words · Dwayne Poole

Why did Google just acquire Zagat? Hint: It’s way bigger than local

Google has toyed with local ratings, search and reviews for quite some time, but it appears the the company is now very serious after an acquisition of ratings-mogul Zagat. It’s not a terribly surprising move, when you look at Google’s history with local, ratings and the like, but it’s probably not the one that we thought the company would make. In fact, this might have very little to do with local, from a macro scale....

4 min · 645 words · Bradley Bentley

Why did Twitter acquire AdGrok? It’s all about resonance.

If you’ve watched the tech news over the past few months, you’ll quickly note that there’s been a shift from blanketing to more relevant content curation. The same can be said for advertising, where the conventional wisdom for years was to put as many ads into as many places as you could, with a bit of targeting thrown in for good measure. Twitter’sacquisition of AdGrokputs it firmly into place as a relevance and resonance monster in the advertising space....

3 min · 609 words · Ronald Anderson
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