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Social media truly is taking over. From communicating with friends, staying updated with family members, and even to networking opportunities with potential employers or business contacts — if you haven’t gone social, you’re living in the past. Even the world of fashion seems to be caught up in the trend. Popular fashion retailer Saks 5th Avenue just launched theirmassive interactive Apple storefrontthat sources tweets hashtagged with #StylelistatSaks, streaming them over several displays....

If you’ve ever dealt with the building of a mobile application, you’ll know that it’s a realm best left to those who do it professionally. It’s so easy to build something that just doesn’t do your content justice on a mobile platform. The answers that we’ve seen to this problem so far is to build HTML5 websites that function as a mobile app. While that experience will work as a stop-gap measure, it’s not up to par with an official application....

So you’ve developed an app. Now what? It’s time to unleash your app into the wild by asking people to beta test your application. This is an important step to document so you’ll need to find an easy and effective way to keep all of the data organized. EnterApp Enroller. App Enroller(free) helps iOS developers enroll and organize beta testers. It simplifies the process by allowing developers to send apersonalized invite codeinstead of having the testers input an email address....

You need to learn to embrace uncertainty if you strive to be a great innovator What is risk? What is uncertainty? Risk is when the factors determining success or failure are out of your control but the odds of success are known – a game of dice, for example. You can’t control whether a 2 or a 12 is rolled, but you know the odds. Uncertainty is when the factors determining success or failure are not necessarily out of your control, but are simply unknown....

You need to rethink your customer experience for 2021 — here’s how I did it How 2020 made me rethink customer experience as a CEO The success of customers came first In 2020, it became clear that customer retention had to take priority over customer acquisition. We realized that businesses would minimize their costs, meaning they might want to stop using our software. There’s no point in acquiring new customers slower than you’re losing them, so we consolidated and leveled up our Customer Success (CS) program and relied on that as we plunged into the unknown....