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BuscaPé, keeping the startup spirit alive Created in 1999,BuscaPéis a Brazilian shopping comparison website that we recently listed as one of theTen Latin American Startups You Should Watch Out For. It’s indeed one of the most interesting success stories among Brazilian startups. One could even argue that it isn’t a startup anymore since its acquisition by South African group Naspers in 2009 for US$342 million. However, it does keep the startup spirit alive, byacquiringpromising startups such asSaveMeandNaveggand by stimulating entrepreneurship in Brazil....

I used to be a dedicated movie collector. At one point I had over 600 DVD’s, most of them special editions orCriterion Collectionreleases. Sometimes I would just walk in and look at it, sipping a beverage and running my finger down the titles to select one to watch. Now, I have less than half a dozen discs sitting on my shelf, yet my library is bigger than ever. Why? The cloud....

Between music, podcasts, gaming, and the unlimited supply of online content, most peoplespend hours a week wearing headphones. Perhaps you are considering a new pair for the holidays, but with so many options on the market, it can be hard to know what to choose. I am a professional musician and a professor ofmusic technology who studies acoustics. My work investigates the intersection betweenthe scientific, artistic, andsubjective human elementsof sound. Choosing the right headphones involves considering all three of those aspects, so what makes for a truly good pair?...

I’ve got a bad Netflix habit. Whenever I open the app, I scroll for ages before finding nothing substantial and rewatching shows I already love. Even when I search for specific keywords on Netflix, I don’t get appropriate results. All in all, disappointment galore. So, I decided that I needed to stop relying on Netflix for recommendations and build my own watchlist. Wasting my time scrolling should be a thing of the past....

Your performance marketing KPIs are obsolete Measurement in a post-third-party ecosystem. The new metrics The current benchmarks brands are using to measure success don’t hold up in the new landscape. While KPIs like click through rate (CTR) and cost per thousand (that beloved decades old holdover from linear television days) continue to be the yardsticks for success, we need to dig deeper into the data and look at additional ways to monitor results....