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When looking at a provocative bikini ad in a fashion magazine, the last thing a man is going to look at is the price. That’s far from surprising. When looking at an even more provocative ad for a pair of running shoes in which the model is wearing nothing else, the product gets absolutely no attention from men whatsoever. In a study observing viewing patterns of how both men and women look at a sexy ad, one of the biggest advertising theories was put to the test – does sex sell?...

I’ve just spent 3 days in Italy. For those of you who haven’t been there it is about as social a country as you will ever see. The people wave their hands around while talking to each other and groups of people both young and old stop on street corners to discuss everything from the price of coffee to what is for dinner. Being social is like a national sport for Italians and they love each other’s company....

Social media-savvy people are more likely to be helpful to others offline too, new research has found. A study of 24,000 consumers across the 16 largest countries found that those who are most connected, living on the cutting edge of social media tend to be more ‘prosocial’ than average, being more likely to do volunteer work, offer their seats in crowded places, lend possessions to others and give directions. The research was compiled byLet’s Heal, an Amsterdam-based independent non-profit organization which aims to help brands become more prosocial – brands that help others by doing good....

I recently stumbled across an article that caught my attention :‘BE Broadband launches Twitter referral drive’.In short, theTwitter applicationfrom BE Broadband allows users to give their followers an incentive to sign up to the service. You tweet a special link and then your followers that use the link get £20 of free credit. It’s unique that they’ve turned things around and instead of jumping on the trend of social buying, they’re going for group selling....

Some might argue that Middle Eastern culture, with its more conservative approach simply does not lend itself to the vast openness that is the World Wide Web. Examples exist of social networks, websites and online communities that aim to provide not only an Arabic interface where Middle Easterners can feel more at home in their native language, but also to provide the key elements of Middle Eastern culture. Those key elements are all based on the idea that Middle Eastern culture is inherently conservative....