Swedish startupQubulushas launchedan APIthat will allow third-party developers to add indoor positional capabilities to their apps with ‘shelf level accuracy’. This means that it will possible be able to add, for example, navigation to specific products in a store.

Qubulus is one of a number of companies working in the rapidly developing field of indoor positioning – GPS for inside buildings, if you like. Its ‘QPS’ (Qubulus Positioning System) allows for accuracy of between three and five meters. The company will soon be introducing new algorithms that get that figure down to less than one meter – perfect for in-store navigation.

In order to get the LocLizard API working in a specific location, developers will first need to have mapped it out with Qubulus’Geckoservice. This uses signals from radio networks to map out a building, allowing apps that use the data to know where users are.

Qubulus was afinalistin this year’s The Next Web Conference Startup Rally. Developers interested in getting beta access to the API can register on theLocLizard API sign-up page.

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Story byMartin SFP Bryant

Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.

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