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Yes, folks, it’s true. On Wednesday, Rolls-Royceannouncedthat it’s finally bringing its luxury cars into the electric future.
The very first EV from the historic brand is about to begin extensive on-road testing.
“We will cover 2.5 million kilometers – a simulation of more than 400 years of use for a Rolls-Royce, on average – and we will travel to all four corners of the world to push this new motor car to the limit,” the company’s CEOTorsten Müller-Ötvös said.
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The electric Rolls-Royce is called “Spectre” to echo the essence of an otherworldly powerful creature. It promises to be a “silent, menacing creation” that combines internal power and external smoothness.
The company further revealed that the Spectre will make use of the marque’s proprietary aluminium architecture: a scalable and flexible spaceframe debuted with the Phantom in 2017.
Rolls-Royce plans to launch its luxurious EV in late 2023, which will mark only the beginning offull electrification of the company’s automotive offerings by 2030.
Rolls-Royce is but the latest example of an ultra-luxury automaker entering the EV space. Other brands such as Jaguar, Mercedes-Benz, BMW, and Audi have already released their electric lineups. And we can say that it’s only positive that even car companies addressing a smaller market are going electric.
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?
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Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainabili(show all)Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainability, green tech, AI, and EU policy. With a background in the humanities, she has a soft spot for social impact-enabling technologies.
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