Last time we checked in on London startupRummble, things were in a state of flux. Webroke the newsthat the company waschanging directionand today it is set to officially launch its new product:Rummble Labs.
Rummble Labs is targeting a wide range of businesses with recommendation technology that can slot into their products, saving them from having to “reinvent the wheel” by building it themselves.
Rummble Labs can track purchases, reviews, ratings, postings, check-ins, “likes” and comments and use this data to create a complete “trust graph”. This graph, comparing users’ tastes and preferences, can then deliver relevant data and recommendations.
Rummble Labs takes the form of an adaptable API that can scale to process large volumes of data and the company is talking about this technology powering “The Age of Relevance” on the Internet. As we’ve previously noted, the startup’s underlying technology always seemed like its biggest asset and this change of direction to becoming a B2B platform play makes sense in a crowded consumer market.
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Rummble is currently in Austin, Texas as part of UK Trade & Investment’s Mission to SXSWi, which invited 31 UK digital companies to the digital festival.
You can dig into the full details about Rummble Labshere.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
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