If you have a hit online idea and don’t bring it to every market, the clones will probably come out to play. That’s what’s happened to streaming music serviceSpotifyin Germany, where the remarkably similar serviceSimfylooks to be going great guns.
The service has today announced a deal with the country’s largest cable operator,Kabel Deutschlandthat sees Simfy bundled in with its customer Web portal. With the operator providing TV, phone and Internet access to 8.9 million homes, that’s a significant boost to Simfy’s potential userbase – assuming, that is, that the users actually access the portal on a regular enough basis to notice the new option to stream music.
Today’s announcement follows adeal in Novemberthat saw Simfy tie up with European student social network StudiVZ, whereby a special version of its streaming music app would be available to the network’s 16 million users.
Similarly to Spotify, Simfy offers a free, ad-supported service, with a paid-for premium option offering access to additional music titles and use on mobile devices.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
