Reutersreports that Sina Weibo, China’s twitter-like microblogging service, will launch a virtual currency by third quarter this year.
Sina detailed the use of its virtual currency for developers called ‘Weibi.’ If true, it will be the firm’s first real push to monetize its highly popular microblogging platform. An anonymous source toldforeign media:
“Weibi is in the development stage now, but it will be launched very soon in the third quarter to a small portion of users before a full rollout later in the year.”
One Weibi will have a value of 1 yuan and just likeFacebook Credits, can be used to pay for virtual items and services.
Sina Weibo currently has more than 140 million users. Earlier this year, the company revealed plans to launch anEnglish version of Weiboas well as anenterprise versionfor businesses within the year, without specifying an exact release date.
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Charles Chao, the firm’s CEO, said in April he hadno plans to list Weiboin the near future; instead, aims to diversify into social gaming and e-commerce by next year.
Sina Weibo has far surpassed Twitter in terms of features, and is now becoming more like the ubiquitous Facebook. It is in so many ways likeGoogle+on crack, made in China.
Story byFrancis Tan
Francis Tan is the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social me(show all)Francis Tanis the Asia editor of TNW, who is based in the Philippines. He is particularly interested in Asian Internet startups, social media and e-commerce. Get in touch with him via Twitter@francistanor Emailfrancis@thenextweb.com.
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