UK-based affiliate link technology startupSkimlinkshas announced the acquisition of US companyAtma Links, in a move that will allow it to offer even more intelligent money-making links to publishers.
Skimlinks works by making it easy for online publishers to add affiliate links to retail sites quickly, easily and cleanly. It’s a service that’s gained it some big clients, including Hearst Digital, WordPress.com and Future Publishing UK. The London company boasts in excess of 70,000 websites using its technology.
Atma Links is a two year old New York-based startup that has been developing a similar offering, however, Skimlinks has acquired it for its real-time price comparison capability. It can automatically and accurately identify long-tail products and turn them into links to the best-performing retailers for those products.
Skimlinks is now in the process of rolling this tech out to its userbase, automatically identify long-tail product names with high accuracy, and turn them into links to the best-performing retailers for those products. Terms of the deal have not been disclosed.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
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