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Forget about physically going to a showroom, probably somewhere far away, and meeting a bunch of sales people. Skoda is launching a virtual showroom via Amazon’s Fire TV,The Drumreports.
That way, customers will be able to browse a vehicle’s features and functionalities from the comfort of their couch. The company promises to deliver full360-degree exterior and interior views, as well as the opportunity to ask questions via text message or email.
In partnership with media agencyPHD, the virtual car showroom will house Skoda’s first fully electric vehicle, the ENYAQ iV.
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Skoda is lagging behind most automakers when it comes to EV production, so it makes sense to stir the hype of its first electric car with out-of-the-box marketing strategies.
To give you another example, theCzech brand has also enlisted two cute sibling robots to promote its EV in a TV ad.
They’re calledPurr and Grrr, and are supposedly designed to represent the two sides of the Enyaq, gentle and caring, and impersonate and creative, respectively.
Perhaps Skoda is just being innovative here, but it’s interesting to think whether we should rethink the physical showroom model, especially in the post-pandemic life.
If you’re interested, here’s what the virtual showroom looks like:
Do EVs excite your electrons? Do ebikes get your wheels spinning? Do self-driving cars get you all charged up?
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Story byIoanna Lykiardopoulou
Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainabili(show all)Ioanna is a writer at TNW. She covers the full spectrum of the European tech ecosystem, with a particular interest in startups, sustainability, green tech, AI, and EU policy. With a background in the humanities, she has a soft spot for social impact-enabling technologies.
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