Smartling, a New York City startup, bills itself as a “Translation Delivery Network (TDN)”.  Today, the cloud-based software platform released a series of new features that now let any online business – large or small – be multilingual in minutes with a new self-service interface.

Now any business from an angel-funded startup that wants to extend an app or web presence to Europe or Asia can do it quickly and cheaply and by themselves without the costly needs of traditional translation services. Or a dentist in Harlem can now easily have a Spanish language site for his Latino patients as well as an English one.

“Quality web translation should be available for any business, not just for major corporations with massive localization budgets,” said Jack Welde, CEO, Smartling. “With great feedback from our enterprise users, such as SurveyMonkey, we’ve simplified the traditionally complex and costly translation workflow and re-applied it for the pace of Web 2.0 businesses.”

Smartling’s new features include a Progressive Glossary for translators, e.g. professional and crowdsourced volunteers can use its “learning” glossary of terms, which are continually updated while browsing web pages to translate in context. It includes “Multilingual Search Engine Optimization (MSEO)”, which offers 100% SEO compliance for all translated pages. And lastly, Smartling now offers Crowdsource Management Tools, which solicit support from customers or user communities and make it easy to share guidelines, and then deploy multilingual content for brands and marketers.

Smartling starts off free and increases in cost to its enterprise plan for highly frequented sites that is used by companies such as Foursquare, IMVU, Scribd and SurveyMonkey to serve their non-English users. Check it outherefor your own cloud-based Babel fish.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now!

Featured image:Shutterstock/p.schwarz

Story byCourtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr(show all)Courtney Boyd Myers is the founder ofaudience.io, a transatlantic company designed to help New York and London based technology startups grow internationally.

Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle.

You can follow her onFacebook,Twitter @CBMandGoogle +.

Get the TNW newsletter

Get the most important tech news in your inbox each week.