Hot on the heels ofKlout‘s recent integration of Foursquare and Instagram, another social influence measurement service,Empire Avenuehas announced that it is adding support for both those services.
Empire Avenue is similar to Klout andPeerIndex, in that it measures influence of its users on social services like Twitter and Facebook, but throws in the twist of letting othersbuy and sell stock in users, speculating on their future value. It uses virtual currency, butbrands are getting involvedand it’s a attracted a niche of users who love the game.
Now Foursquare and Instagram usage will count to players’ share price. As they check in, get followers, take pics, receive comments and the like, their connection scores will go up. Initially, newly connected accounts will take around a week to affect a user’s score.
Canada-based Empire Avenue divides people between those who are enthralled by it and those who really can’t see the point. Some influential people clearly believe it has a future though, it’s also announced $1.2 million in fresh funding today, in an investment round led by San Francisco-based Crosslink Capital, whose portfolio includes Pandora, Bleacher Report and Carbonite.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
