The New York City based company,Solve Mediais one of those super savvy powerhouses that operates as an innovative oasis in the land of digital advertising. Solve Media focuses on delivering advertisers and publishers smarter ways to increase user engagement and user experience on the web and is best known for its genius Type-In CAPTCHA technology, which replaces obnoxious and confusing CAPTCHAs with relevant brand messaging.

In July, Solve Media served 18 million type-ins across 2,000 publishers, according to Ari Jacoby, the CEO and Co-Founder of Solve Media. Solve Media’s CAPTCHA ad clients include Gilt Group, Toyota, Dr. Pepper, Microsoft, Expedia, Chase, General Electric and Groupon.

Take a look at an example CAPTCHA ad for Invisalign here:

Calling all Scaleup founders! Join the Soonicorn Summit on November 28 in Amsterdam.

Meet with the leaders of Picnic, Miro, Carbon Equity and more during this exclusive event dedicated to Scaleup Founders!

Today, Solve Mediareleased a studyon the effectiveness of its TYPE-INs that was conducted by Young-Bean Song, founder and principal of AnalyticsDNA, a Seattle-based strategy and analytics consultancy. Song took a look at campaigns executed for more than 40 brands by Solve Media across several categories over one year.

“These results are remarkable,” said Song. “I have never seen campaign brand impact results this consistently strong in my 14 years of digital marketing. Looks like Solve Media has found that unique sweet spot of ‘voluntary indirect engagement’ that actually works.”

The results are in– on average, campaigns generated 65% for Association, 67% for ad Recall, 38% for Favorability, and 24% for Intent.

The type-in ads also produced significant results by industry, with consumer product goods (CPGs) companies killing it at a 146% in brand awareness. Other categories include: Entertainment and Media, 73%; Auto, 54%; Finance, 50%; Technology, 44%; Recall, 35%, and Travel, 22%.

Story byCourtney Boyd Myers

Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr(show all)Courtney Boyd Myers is the founder ofaudience.io, a transatlantic company designed to help New York and London based technology startups grow internationally.

Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle.

You can follow her onFacebook,Twitter @CBMandGoogle +.

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