This is the first of a series on Stylish Entrepreneurs (sponsored byGillette, yeah!). I’m going to take a closer look at the personal branding of some famous technology entrepreneurs. Who exactly? Well, Kevin Rose, Ryan Carson and some other names you should be familiar with.
I’m starting with one of the most respected and recognizable entrepreneurs in the world: Steve Jobs.
Steve is interesting for this series for several reasons; he is a geek, an icon and he clearly has style.
Is Steve hip? Fashionable? Hmm, not really. But you can give almost anybody in the world the following description and they will know who you are talking about:New Balance Sneakers 993,Levi’s 501,Cashmere & Silk black mock turtleneck.
Calling all Scaleup founders! Join the Soonicorn Summit on November 28 in Amsterdam.
Meet with the leaders of Picnic, Miro, Carbon Equity and more during this exclusive event dedicated to Scaleup Founders!
Steve Jobs doesn’t seem to alternate his wardrobe much. But if we look really close there have been some subtle changes over the years. Would you believe me if I said he once wore a white mock turtleneck? He did, at WWDC 99. He has also been seen in suits (including bow tie!) and with a suave leather jacket at the Apple Store New York opening. Some of Steve’s alternative wardrobes:
Yeah, all Steve. But we will always remember him as the guy with the jeans and black turtleneck. Like this:
So why does he do it? Is it boredom? Doesn’t he care? Some people think having a repetitive wardrobe is said to be symptomatic of Asperger Syndrome. Could be it. My guess it isn’t random or compulsive but calculated, as everything else. Steve carefully crafted himself a public image, and the turtleneck and jeans paint a picture; he is casual, smart, stylish and agile, all in one.
You would make a fool of yourself wearing the same thing (although I did start wearing New Balance shoes a while back, and Steve certainly influenced that) but if you want you could. The websiteStevesOutfit.comwill help you become a Steve Jobs Lookalike with a few clicks. They do have the turtleneck wrong though. Our sources say the turtleneck is made bySt. Croixand will cost you close to $200.
So how do you dress? Do you think its important to have ‘a look’? Do you even think about these things as an entrepreneur?
Story byBoris Veldhuijzen van Zanten
Boris is a serial entrepreneur who founded not only TNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), and(show all)Boris is a serial entrepreneur who founded not onlyTNW, but also V3 Redirect Services (sold), HubHop Wireless Internet Provider (sold), andpr.co. Boris is very active on Twitter as@Borisand Instagram:@Boris.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
