Apple’s Newsstand has received plenty of analysis from the media industry press since it was firstannouncedearlier this year, but now that it’s here, there’s a surprising factor in why it might be a success – its icon.
Newsstand is a central hub for all your newspaper and magazine app subscriptions in iOS. Each title you subscribe to, and there are plenty ofbig namesinvolved from the New York Times to National Geographic, shows up as a separate title in your virtual bookshelf of magazines. A store is available, letting you browse and subscribe to titles from one place.
While that central hub may not be enough on its own to persuade news publishers worried about Apple’s 30% of fees from subscriptions to take part, the design of the NewsStand app icon may well be. Here’s why:
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
