Online shopping really did just get a lot more fun. The newly launchedPurple Janeapp lets you control your shopping experience by the colors that look best on you. Its technology filters by colors and takes you directly into the most popular online retailers such asGilt,Net-A-Porter, and its gentlemanly counterpart Mr. Porter.
Sign up is fun:Download it from the Chrome Store. Connect withFacebook. Then take a quiz. The quiz asks you straightforward questions like gender, age and race and preferential questions like which set of colors looks best on you? Then the quiz asks you detailed questions about your complexion, including tanning capabilities and vein color. When the quiz is over you’ll receive your “palette” with direct links to “try it on” at the following online boutiques.
It works really well within Chrome and the personalized Purple Jane store at each site is catchy.
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In the future, I can imagine the technology being used across a variety of other favorite online shopping boutiques likeSvpply,StyleTrek,ApriziandOf A Kind. And why should Purple Jane stop at a Chrome app? I want to see a personalized Purple JaneTumblrfor every palette option next.
And since you’ll likely be shipping your packages soon, check out our story on Popular Mechanics’s test “Who Ships Your Packages Best?”
Story byCourtney Boyd Myers
Courtney Boyd Myers is the founder of audience.io, a transatlantic company designed to help New York and London based technology startups gr(show all)Courtney Boyd Myers is the founder ofaudience.io, a transatlantic company designed to help New York and London based technology startups grow internationally.
Previously, she was the Features Editor and East Coast Editor of TNW covering New York City startups and digital innovation. She loves magnets + reading on a Kindle.
You can follow her onFacebook,Twitter @CBMandGoogle +.
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