As a start-up, one of the most important things is to consume information. So when we finished moving all the furniture and sat for the first time on the chairs, I started working on our first customer. There are many good blog posts (I like especiallythis one) about early sales. I highly recommend reading every piece of relevant data there is!

The problem is that our product will be ready in 3-4 months and I didn’t want to work hard on making an appointment with practically nothing. I remember I just saw Eric Reis’ video on MVP (Minimal Valuable Product) and thought to myself, “he is absolutely right, but I’m not sure it will work in our case.” After a couple of days pondering the matter, I decided to take action and set up a couple of meetings with potential clients. The purpose of these meetings were to outline our plans and listen to their invaluable insights.

Here are some tips for setting up these meetings:

I went to the meeting wondering if it was the right timing, but because I succeeded in scheduling them, I went. One thing I have to say to Eric, “thanks man, you were absolutely right!” I remember thinking to myself that I learned so much from those meetings that I was sorry we didn’t do them two months ago. In addition of starting a relationship between our company and the customers, I learned a couple of very important things that have had a huge effect on our production process.

The 💜 of EU tech

The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now!

Here is what I learned from those meetings:

It doesn’t matter if we had a product or just a nice mock-up, our customers gave us insights no one else can. Meet with them yesterday.

Story byTomer Tagrin

Tomer is a young and highly motivated entrepreneur. The co-founder of Yotpo- Social Reviews platform for e-commerce websites.Tomer is an Int(show all)Tomer is a young and highly motivated entrepreneur. The co-founder of Yotpo-Social Reviewsplatform for e-commerce websites.Tomer is an Internet junkie, a dog person and a computer geek. Follow@Yotpo

Get the TNW newsletter

Get the most important tech news in your inbox each week.