When you think of tools, you might think ofthe entire cast of Jersey Shore.

Fortunately, this is the 14th of a weekly series, in which every week, we’ll look at five social media tools and platforms that have created some buzz over the last week. As usual, we’ve tracked down some great tools that can help you and your business do more in this ever evolving space.

Check out the entire situation below…

1.Share your news minus the ‘Facebook fluff’ withHearsay– The latest in a long line of tools that help you consume news recommended by your peers and trusted sources.

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2. Has social media influence measurement finally been given someKred?The team behind PeopleBrowsr launched Kred this week, which for all intents and purposes, is a more sophisticated and thorough version ofKlout. The most useful aspect of Kred will be its ability to interrogate data among vertical sectors and communities. Read our full storyhereand sign up for the beta versionhere.

3. Collate and manage all of your social contacts withContaxio– Contaxio is essentially a beefed up version of MyTweeple which has been one of the better Twitter management tools for a while now. Contaxio adds in Facebook, LinkedIn and Google contacts to give you a complete look at your social relationships and connections, making changes based on the insights provided.

4. Share recipes and discover new ones withRecipefy– While this name may not roll of your tongue with ease, its output makes up for it. The aim is to create a crowdsourced cookbook of all of your favourite dishes. Neat huh?

5. Prioritise your email inbox withSaneBox– If you suffer from Inboxitis you’ll appreciate the medicine served up by SaneBox.com. This works with any email client and can help you distinguish between priority and ‘save for later’ email messages.

Google has also announced plans for a real-time analytics product which you can sign up forhere.

Story byAdam Vincenzini

Adam Vincenzini is the head of digital at London-based PR and social media agency, Paratus Communications. If you have spotted a new social(show all)Adam Vincenzini is the head of digital at London-based PR and social media agency,Paratus Communications. If you have spotted a new social media tool or web app that you’d like him to review, send him anemail. Check out his personal blog atAdamVincenzini.com.

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