Totally reasonable guesses about Apple’s mystery B2002 product
3 accurate predictions you can bet on
Let’s round up what we do know.
As you can see below, B2002 is categorized as a personal computer, with a description as “Controller Subsystem + Host + Profile.” On top of this, the model number is still TBD (or “to be decided” if you hate acronyms).
If you’re sensible, there are a lot of things B2002 could be. Before the last Apple announcement of 2020,we theorized about a range of different upcoming devices, includinga new Apple TVand the long-rumoredAirTags. Either of which would fit. And would be cool.
It may also be some sort of chip used in the M1 machines, which, to me, is most likely. This is uncool.
But I’m not interested in being sensible, cool, or uncool. Instead, it’s time to fling some totally reasonable guesses about what B2002 actually is at the wall and see if any stick.
Guess #1: Apple fan
Bear with me here, but if you squint really hard at B2002, what does it look like? I meanreallysquint. Squint so you can barely see a thing. That’s right, B2002 kinda looks like “Brrrr.” And what makes you go “brrr?”
Fans.
I mean,if it works for Dyson, it can work for Apple too. On another note, don’t email me about this.
Guess #2: B2002 is code for an album
You could well say to me “an album doesn’t need to be registered on a Bluetooth database,” and, if you did, I would tell you to stop living in the past.
We know fromthe U2 debaclethat Apple loves pushing music on people, so why not update it for the future? Instead of it being sent on phones, what if Apple uses your iPhone location to cannon a brand new album at you from space? And what if it’s Bluetooth-enabled, so you can connect your AirPodsright to it.I’m in the region of 80% that this will happen.
The question though is… what album? I think I have the answer. The clue is all in ‘B2002.’
Unravelling the first clue is child’s play: 2002. It will be an album from someone popular in 2002. Easy, we have the list of the best selling albumsright here. But the ‘B,’ what could that mean?
A quick scan of the aforementioned list reveals our answer: the eighth best selling album of 2002 wasBritneyby… Britney. That’s a double ‘B’ right there. Even more, the number ‘8’ itselfalso looks like a ‘B.’This is not a coincidence.
If you’ve got an iPhone, expect to see a new Britney album hurtling towards your delicate, human face very soon.
Guess #3: THE END DAYS
All this seems familiar? A code that starts with a letter? Followed by some numbers? Designed by a hugely powerful, international organization? In secret?
Story byCallum Booth
Callum Booth is a freelance journalist with over a decade of experience. Previously, he was the Managing Editor of TNW, where his reporting(show all)Callum Booth is a freelance journalist with over a decade of experience. Previously, he was the Managing Editor of TNW, where his reporting was cited widely, including in VICE, the FT, and the BBC.
Callum’s writing has appeared in The Verge, The Daily Telegraph, Time Out, and many more. He covers the full spectrum of technology, with a particular focus on how it shapes our daily lives. And a lot of regulation stuff too.
Outside of work, Callum’s an avid bookworm, a Fisherman’s Friends addict, and resolutely unshaven. Follow him on Twitter @CallumBooth or visit www.callumbooth.net.
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