Newspaper website traffic is on the rise in Europe, and Facebook’s importance to those sites is growing, according tonew data from comScore.
The figures show that in June this year, Facebook accounted for at least 7.4% of traffic to the top five newspaper sites in Europe – almost double what it was a year before.
Germany’sBildsaw the biggest increase, with its percentage of traffic from Facebook increasing from 3% in June 2010 to 14% a year later. Interestingly,The Guardian, which in 2010 had the largest percentage of Facebook-derived traffic of the newspapers listed, saw the smallest increase, up by just 2.7 percentage points.
In all, European newspaper site audienceincreased11% between June 2010 and June 2011, according to comScore. The Daily Mail’s websiteMail Online(which has been inhot waterthis week over unattributed image usage) proved the most popular newspaper site, with 17,206,000 unique visitors throughout June, The Guardian and Bild took second and third place.
The 💜 of EU tech
The latest rumblings from the EU tech scene, a story from our wise ol' founder Boris, and some questionable AI art. It’s free, every week, in your inbox. Sign up now!
While comScore data should be takenwith a grain of salt, as physical newspaper circulations drop it will be heartening news for publishers that website visits are trending upwards – they just need to find a solid way of making enough money from them to compensate for falling print sales.
Story byMartin SFP Bryant
Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.
Get the TNW newsletter
Get the most important tech news in your inbox each week.
