Different generations of media consumers have been shown to digest different types of content at different times of day. Depending on the age demographic, media can use the following information to target which types of users they hope to market to.
In a recent survey provided toAdAgebyMagid Generational Strategies(a firm that provides clients with unique insights within generational media consumption, family dynamics and influence etc), the times of day certain media is currently being used were examined.
Some of the more interesting statistics:
For any media outlet, it’s wise to keep in mind which users are taking the time to absorb their content and when, as well as the interests of newer generations in order to predict what direction content should eventually move in. For a peek at the full results, take a look at the info graphic below.
Story bySherilynn Macale
Sherilynn “Cheri” Macale is based in San Francisco, CA. You’ll probably find her tucked away in her apartment blogging, playing video games,(show all)Sherilynn “Cheri” Macale is based in San Francisco, CA. You’ll probably find her tucked away in her apartment blogging, playing video games, or immersing herself in geek culture. You can follow her onTwitter,Facebook,Google+
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