In a perfectly aligned joke,rumors emerged aboutFacebook renaming itself,Donald Trump has launched a new social network namedTruth. That’s a bold choice, given how Trump has been accused of making more than hisfair share ofmisleading statementsover the years.

Trump’s team said the new social network will be a rival “to the liberal media consortium and fight back against ‘Big Tech’ companies of Silicon Valley.”Like we haven’t heard that one before. Okay, well, maybe not from a former US president.

Theex-USPresident has established a new entity for this venture calledTrump Media & Technology Group. The company is already inviting users to join the waitliston its websitewhile placing its app for pre-order on the App Store.

Theapp descriptionreads that it’s a social network that encourages “open, free, and honest global conversation without discriminating against political ideology.” Good luck with that: as other social media giants have shown over the years, it’s pretty hard to moderate user-generated content reliably and keep things civil.

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The firm will launch the social network for a limited number of users next month, and it aims to make it open up to all next year.

Earlier this year, Trump got banned from a number of platforms includingTwitter,Facebook, YouTube, and Shopify. In March, his team announced that he is buildinghis own social network.That was almost inevitable, given he had no other place to rant.

This is not the first attempt at building a right-leaning social network in the US. Weeks after Trump’s ban from social media, a platform called Parler emerged. However, it was infested by user privacy issues andviolence-incitingposts. So Apple and Google removed it from their app stores, and cloud service providerAmazon Web Services (AWS)also banned it.

If you want to know why Trump’s new social network might not take off, my colleagueTristan has got you covered.

Story byIvan Mehta

Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.“Ivan covers Big Tech, India, policy, AI, security, platforms, and apps for TNW. That’s one heck of a mixed bag. He likes to say “Bleh.”

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