Popular UK TV broadcasterChannel 4has brought its4oDcatch-up service to the iPhone today for the first time.

Its iPad app has beenupdatedto become a universal offering, compatible with the iPhone and iPad Touch too, meaning that you can can get up to date with TV shows on the go a little more subtly than having to pull your tablet device out on the bus.

Also new to the updated version is a search facility for finding available shows, and a ‘download to own’ feature which allows selected shows to be purchased from iTunes right from the app. This is a feature which we recentlynotedas being useful in an unreleased pitch video from a company which didn’t end up getting commissioned to make the app. So, it’s good to see it making its way into the ‘real’ app too.

Version 2.0 of the iOS app follows the recentrelaunchof the Web-based version of the service, which added new personalisation features. The new version of the app is compatible with devices running iOS 4.2.1 and above and is available in the UK for free nowon the App Store.

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Story byMartin SFP Bryant

Martin SFP Bryant is the founder of UK startup newsletter PreSeed Now and technology and media consultancy Big Revolution. He was previously(show all)Martin SFP Bryant is the founder of UK startup newsletterPreSeed Nowand technology and media consultancyBig Revolution. He was previously Editor-in-Chief at TNW.

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