We understand that Bing needs to differentiate itself from Google to grow, but this time it may have missed the mark.
Bing has worked hard to become, and tell the world, that it is not a poor man’s Google. It has done so by branding itself a decision engine, not a common search tool, and by using dramatic imagery in marked contrast to Google’s white theme. In some cases, Bing is even pushing the envelope of technology. Today’s news is not such a case.
Fresh from the presses is a newBing announcementthat the team has linked up withZimbioto, get this, stalk celebrities. Yes, with Bing and Zimbio you can find where celebrities currently are and have been, with the data coming from tour schedules and the like.
We aren’t kidding, this isRihanna’s page on Zimbio:
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Bing has done some very neat and interesting things in the past, including creating fullwalk-throughs of restaurantsaround the United States. This is not one of their best creations.
I hate to say it, but I can’t see Google ever doing this. Bing has a large number of good things going for it, to tout this is just odd.
Story byAlex Wilhelm
Alex Wilhelm is a San Francisco-based writer. You can find Alex on Twitter, and on Facebook. You can reach Alex via email at alex@thenextweb(show all)Alex Wilhelm is a San Francisco-based writer. You can find Alex onTwitter,and onFacebook.You can reach Alex via email atalex@thenextweb.com
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